Email Tracking Settings

Dec 2, 2024

By default, Waypoint tracks events for clicks and opens. This allows teams to gather insights around activity within individual emails.

To track opens, Waypoint places a 1x1 pixel transaprent image within each message to track every time someone opens an email. To track clicks, Waypoint modifies (and masks) all links in a message to use a proxy URL to record the click before redirecting to the destination.

Due to these tradeoffs, teams may decide to turn these tracking settings off. These options can now be configured directly within your workspace settings page.

Tracking Screenshot on Waypoint