Templates

Docs

Pricing

Templates

Docs

Product emails without the bottlenecks

Waypoint pairs a visual builder with world-class email infrastructure for simple, reliable transactional emails.

Start for free

Trusted by collaborative product teams

Preview of an email sent by Waypoint – 1

Preview of an email sent by Waypoint – 2

Preview of an email sent by Waypoint – 3

Preview of an email sent by Waypoint – 4

"Finally, an email builder designed for data-rich email notifications."

View template gallery

Preview of an email sent by Waypoint – 5

Preview of an email sent by Waypoint – 6

Preview of an email sent by Waypoint – 7

Preview of an email sent by Waypoint – 8

Order confirmation
Listing added
Payment reminder
Package shipped
Undeliverable mailing address
SaaS milestone check-in
Overdraft alert
Payment request
Message received
Usage limit approaching
Weekly report

Build and send emails like never before

Skip the back-and-forths

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Design and update templates without code changes.

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Personalize emails with variables, conditionals, and loops – without writing a line of code.

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Confidently render across clients (yes, even Outlook).

Land in inboxes, not spam

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Send with confidence – all emails are reliably delivered through world-class AWS infrastructure.

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Scale on auto-pilot with intelligent warmup.

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Every sender is manually reviewed by our team to prevent abuse and ensure high deliverability.

Get full visibility into every send

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Track deliverability metrics, including clicks and opens.

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Observe end-to-end logs including full email previews.

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Access logs and events from our API or webhooks.

Custom domains

Send emails from your own domain – with SPF, DKIM, and DMARC authentication.

Template layouts

Keep your branding consistent with reusable headers and footers.

Sandbox API requests

Built-in sandbox API endpoints to test and log emails from your dev and QA environments.

Attachments

Attach files to your emails for PDF receipts, purchased content, or other downloads.

Webhooks

Create webhook endpoints or use our Slack and Zapier webhook integration.

Unsubscribe link and pages

Append unsubscribe links to emails with a hosted unsubscribe page.

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification from below 50% to nearly 100%."

Dallin Dyer
CTO at Dree

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Loved by developers

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'

We believe the best developer experience means never having to maintain email template code ever again. Simply send the data. Build the email visually. Done.

Integrate in minutes and scale effortlessly to sending millions of emails.

View quick start guide

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

We’ve felt both sides of the pain—waiting on someone to build templates, and as developers, maintaining brittle code we didn't want to touch.

What should’ve taken hours dragged into days. And every small change meant pulling developers off real product work.

We built Waypoint because we were tired of the bottlenecks.

Tired of the handoffs. Tired of email being the thing that often slowed us down.

So we created the tool we always wanted and help other teams move faster and spend more time on what actually matters.

– Jordan & Carlos

What should’ve taken hours dragged into days. And every small change meant pulling developers off real product work.

We built Waypoint because we were tired of the bottlenecks.

Tired of the handoffs. Tired of email being the thing that often slowed us down.

So we created the tool we always wanted and help other teams move faster and spend more time on what actually matters.

– Jordan & Carlos