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Templates

Send product emails without the bottlenecks

The refreshingly simple and collaborative way to engage your users by email.

Start building – free

Trusted by teams around the world

Preview of an email sent by Waypoint – 1

Preview of an email sent by Waypoint – 2

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Preview of an email sent by Waypoint – 4

"Finally, an email API with a template builder designed for data-rich emails."

View template gallery

Preview of an email sent by Waypoint – 5

Preview of an email sent by Waypoint – 6

Preview of an email sent by Waypoint – 7

Preview of an email sent by Waypoint – 8

Order confirmation
Listing added
Payment reminder
Package shipped
Undeliverable mailing address
SaaS milestone check-in
Overdraft alert
Payment request
Message received
Usage limit approaching
Weekly report

A better way to send product emails

Build emails like never before

–

Ship faster with a powerful template builder that's tightly integrated with an email API.

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Personalize emails with variables, conditionals, and loops – without writing a line of code.

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Emails automatically look great across devices and clients (yes, even Outlook).

Land in inboxes, not spam

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Send with confidence – all emails are reliably delivered through world-class AWS infrastructure.

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Scale on auto-pilot with intelligent warmup.

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Every sender is manually reviewed by our team to prevent abuse and ensure high deliverability.

Get the full story

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Monitor deliverability metrics including opens and clicks.

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Observe end-to-end logs including full email previews.

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Access logs and events from our API or webhooks.

Custom domains

Send emails from your own domain name using verified DNS records.

Template layouts

Keep your branding consistent with reusable headers and footers.

Batch + unsubscribe links

Send batch API requests and append unsubscribe links with a managed suppression list.

Sandbox API requests

Built-in sandbox API endpoints to test and log emails from your dev and QA environments.

Webhooks

Create webhook endpoints or use our Slack and Zapier webhook integration.

Real human support

Talk directly to our designers and engineers when you need support. We're always happy to help.

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification from below 50% to nearly 100%."

Dallin Dyer
CTO at Dree

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software is still a pain.

The traditional way of creating email templates quickly results in endless back-and-forths and bottlenecks between product, design, and engineering.

With Waypoint, teams can finally divide and conquer the workload. Designers can build templates visually, developers can send the right data, and the entire team can monitor deliverability.

Everyone can now focus on what they do best.

Waypoint is a focused service that doesn't try to do everything. It's strictly focused on product emails and it's a tool that we wish we had while building software in the past.

We're now on a mission to help other software teams not deal with the same frustrations.

– Jordan & Carlos

Waypoint is a focused service that doesn't try to do everything. It's strictly focused on product emails and it's a tool that we wish we had while building software in the past.

We're now on a mission to help other software teams not deal with the same frustrations.

– Jordan & Carlos

Loved by developers

We believe the best developer experience is where devs don't have to worry about templates at all - just send the data and then empower others to do the rest on Waypoint. Start sending in minutes.

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'