Pricing

Templates

The email API built for product teams

Waypoint pairs a reliable email API with a powerful template builder so product teams can ship emails faster.

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No obligation, no CC required.

Trusted by collaborative teams

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Hi 👋,

Let's face it, product emails are still a pain.

As soon as emails need real data and logic, developers end up owning the templates and even small changes turn into endless tickets and bottlenecks.

Waypoint gives product teams a better way to work.

Designers build templates visually, developers wire in data, and everyone can see what's being sent.

We built Waypoint to help teams spend less time fighting email and more time on their own product.

– Jordan & Carlos (co-founders)

Sending email from software is still harder than it should be.

As soon as emails need real data and logic, things slow way down. Templates become fragile and every small change turns into endless tickets and engineering bottlenecks.

Waypoint gives teams a better way to work.

Designers build templates visually, developers wire in data, and everyone can see what's being sent through world class email infrastructure.

Waypoint is an intentionally focused product and built to solve the email problems we've experienced firsthand.

– Jordan & Carlos (co-founders)

Hi 👋,

Let's face it, product emails are still a pain.

As soon as emails need real data and logic, developers end up owning the templates and even small changes turn into endless tickets and bottlenecks.

Waypoint gives product teams a better way to work.

Designers build templates visually, developers wire in data, and everyone can see what's being sent.

We built Waypoint to help teams spend less time fighting email and more time on their own product.

– Jordan & Carlos (co-founders)

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View template gallery

Order confirmation
Listing added
Payment reminder
Package shipped
Undeliverable mailing address
SaaS milestone check-in
Overdraft alert
Payment request
Message received
Usage limit approaching
Weekly report

How it works

Send emails via API

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Integrate in minutes by simply passing JSON data through API endpoints.

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Test, debug, and preview emails with sandbox API endpoints.

Build templates visually

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Use the data from API calls to drive content and logic without a single line of code.

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Make design and content changes without re-deploys.

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Build freely knowing your emails will render well across clients (yes, even Outlook).

Land in inboxes, not spam

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Send confidently via world-class AWS infrastructure.

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Scale to sending millions of emails on auto-pilot.

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Enjoy high deliverability rates without paying for a dedicated IP (we manually review each sender).

Monitor every send

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Track detailed logs, including opens and clicks.

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Filter and search across email activity.

Custom domains

Send emails from your own verified domain – with SPF, DKIM, and DMARC authentication.

Template layouts

Keep your branding consistent with reusable headers and footers.

Sandbox testing

Built-in sandbox API endpoints to test and log emails from your dev and QA environments.

Attachments

Attach files to your emails for PDF receipts, purchased content, or other downloads.

Webhooks

Send webhook events and receive webhooks from third party services that trigger emails.

Unsubscribe link and pages

Append unsubscribe links to emails with a hosted unsubscribe page.

What customers are saying …

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

"Waypoint team and support surpassed our expectations, ensuring a seamless transition from SendGrid. Since migrating, their service has been flawless."

Dallin Dyer
CTO at Dree

Intentionally designed

Built for

Collaborative product teams sending transactional emails.

Developers tired of being a bottleneck.

PMs and designers tired of the handoffs.

Product teams that need to move fast.

Not for

Sending one-off email marketing blasts.

Sending email + SMS from a single service.

Editing raw HTML email templates.

Loved by developers

We believe the best developer experience means never having to maintain email template code ever again. Simply send the data. Build the email visually. Done.

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan",
      "location": "US, TN, Chattanooga"
    },
    "secretCode": "01234"
  }
}'