A better way to send product emails

A better way to send product emails

A better way to send product emails

Finally, an email API with a powerful template builder. Designed for collaborative software teams.

Finally, an email API with a powerful template builder. Designed for collaborative software teams.

No credit card required.

No credit card required.

LOVED by MODERN product teams

Preview of an email sent by Waypoint – 1
Preview of an email sent by Waypoint – 2
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Preview of an email sent by Waypoint – 4
Preview of an email sent by Waypoint – 1
Preview of an email sent by Waypoint – 2
Preview of an email sent by Waypoint – 3
Preview of an email sent by Waypoint – 4

Build and send beautiful transactional emails, faster than ever.

Preview of an email sent by Waypoint – 5
Preview of an email sent by Waypoint – 6
Preview of an email sent by Waypoint – 7
Preview of an email sent by Waypoint – 8
Preview of an email sent by Waypoint – 5
Preview of an email sent by Waypoint – 6
Preview of an email sent by Waypoint – 7
Preview of an email sent by Waypoint – 8
  • Order confirmation

    Listing added

    Payment reminder

    Package shipped

    Undeliverable mailing address

    SaaS milestone check-in

    Overdraft alert

    Payment request

    Message received

    Usage limit approaching

    Weekly report

No-code tools for email

No-code tools for email

A collaborative email platform

A collaborative email platform

A powerful template builder

Visually design emails with no-code building blocks.

Personalize emails with variables, conditionals, and loops that's tightly integrated with our email API.

Design knowing that all of your emails will look great across clients and devices.

End-to-end observability

Monitor deliverability metrics and stop worrying whether your emails are getting delivered.

Get the full story of logs on every email.

See the a timeline of emails for each of your contacts.

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification success from below 50% to nearly 100%."

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software is still a pain.

The traditional way of creating email templates quickly results in endless back-and-forths between product and engineering.

With Waypoint, teams can finally divide and conquer the workload. Designers can build templates visually, developers can send the right data, and the entire team can monitor deliverability.

Everyone can now focus on what they do best.


Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software teams not deal with the same frustrations.


Jordan & Carlos

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software is still a pain.

The traditional way of creating email templates quickly results in endless back-and-forths between product and engineering.

With Waypoint, teams can finally divide and conquer the workload. Designers can build templates visually, developers can send the right data, and the entire team can monitor deliverability.

Everyone can now focus on what they do best.


Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software teams not deal with the same frustrations.


Jordan & Carlos

DEVELOPER FRIENDLY EMAIL API

DEVELOPER FRIENDLY EMAIL API

Start sending in minutes

Start sending in minutes

Example of an API request to send an email through a dynamic email template.

Using dynamic templates, developers can simply focus on sending data to popu

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'

No credit card required.